At a time of increased globalization and an urgent need for commitments to sustainability, Global Brain is a partner to entities seeking to develop and implement creative solutions to global problems that engage people as active participants in the transformation of society, the economy, and the planet, for the benefit of all.
Global Brain’s consulting services on behalf of leading corporations, agencies, government and non-governmental organizations seamlessly blend strategy, creative, education, outreach and advocacy practices -- all of which are rooted firmly in a deep understanding of the global policies that are the road map of our sustainable future.
Global Brain was launched on April 2014 during the Media for Social Impact Summit panel discussion called: "Creativity for Good". Founders Natalia Vega-Berry and Michael Tracy hosted a dialog conversation inviting friends from the Advertising Industry to ignite a conversation around gathering creative minds for good. Immediately after, Global Brain hosted the first LAB in the city of Boulder to brainstorm about the transition between the Millennium Development Goals and the new upcoming "Sustainable Development Goals, providing insights on the transition and new policies that were going to be implemented in 2015. This was the beginning of the Global Brain, a Year in which so much was at stake and the world was shaping right in front of our eyes. The Secretary General Ban Ki Moon was preparing for the Climate Summit whichs was the start of the conversation to wards the what we now call "The Paris Climate Agreement" and we we're asked by The Secretary General Climate Change Support team to develop an initiative that will bring the voice of Civil Society to the Halls of the UN for the first time.
On September 23, 2014, 26-year-old-poet Kathy Jetnil-Kijiner, from the Marshall Islands, addressed the Opening Ceremony of the United Nations Secretary-General's Climate Summit. A poet and spoken-word artist, Kathy read a poem dedicated to her seven-month old daughter about the looming impact of Climate Change to her home islands and the world-at-large. The moving moment was met with a standing ovation. This moment was the work of Global Brain after being asked by the Secretary General’s Climate Change support team to support the initiative along with others and bring - for the first time - the voice of the civil society into the UN halls.
WHO WE ARE
Co-Founder/ Chief Creative & Stragey
Natalia is a leader in media for social impact with more than 25 years of experience in the creative development, production, financing, and distribution of content and campaigns designed to influence culture and drive positive change in the world. In 2014, she launched the Global Brain with the objective of partnering with entities seeking to develop and implement innovative solutions that excite people and help engage them in solving the world’s biggest challenges.
Under the Global Brain umbrella, Natalia has created campaigns and unconventional initiatives that support a sustainable, regenerative, and socially responsible future. She has driven collaborations with international partners in all fields of business from progressive corporations to humanitarian nonprofits and governmental organizations. For her recent work, on behalf of the United Nations Sustainable Development Goals, Natalia was named one of the “Top 10 Most influential Media and Communications Executives of 2015" by PVBLIC Foundation and Media for Social Impact.
Her experience includes work for clients like Verizon, Anheuser Busch/Budweiser, Miller, Coors Brewing Company, Procter and Gamble, Splenda, Allstate Insurance, Sears, Honda Motors, Pepsi and Toyota and her work has earned nominations and awards from many of the most renowned international festivals in the advertising world.
Natalia lives in Boulder, CO and likes to spend her time on solo retreats in nature as a source of inspiration and creativity.
MICHAEL TRACY, CFP
Michael is the Principal of Principium Investments, LLC which builds personalized portfolios based on traditional financial performance metrics, and integrates with ESG and values-based investment criteria. Michael has more than 29 years of experience in the financial services industry, with over 26 years as a Portfolio Manager, and 23 years as a Certified Financial Planning Practitioner. Michael’s commitment to relationships and performance results have enabled him to maintain long term clients, with multiple 3rd and now 4th generation clients.
Michael combines his investment prowess with beneficial purpose, committing profits from Principium to be used to build social enterprises - self-sustaining profit making companies that also do societal good. Michael is a Founder and Principal of The Global Brain, which brings together creative minds from the advertising and innovation industries to do good causes. The Global Brain has been working with departments and agencies of the United Nations since mid 2014, creating events, building projects, and developing creative concepts to further the mission of the UN.
Michael served for 8 years in the U.S. Naval Reserve and has 27 years of active martial arts training in multiple styles resulting in a Black Belt in Shuri Ryu Karate and a Brown Belt in Shinto Yoshin Ryu Jui Jitsu, among other designations. Michael’s three children and two foster children are now also getting involved in service and social enterprise to improve global communities.
BOARD OF DIRECTORS
WHAT WE BELIEVE
We are at a turning Point. The world is rapidly evolving; social, economic and environmental forces are at work – challenging and blurring the traditional boundaries, responsibilities, expectations and relationships between business, government and nongovernmental entities. We need solutions to solve the world’s biggest problems and no one entity can do it alone. Consumers are lost - anxious and eager to help, but not effectively engaged. Our conclusion: the need for a more collaborative, innovative and creative approach bridging the gap between business, cause and culture.
- The world would be a better place if we all engage in the world’s problems by using our unique skills and brilliant minds to seek and collaborate on the solutions.
The answers we need are in the hands of unexpected actors who seek to be engaged.
Convening and collaborating across industries and expertises, stepping out of traditional models and mindsets, will amplify messages and results.
Through services in CONSULTING, ENGAGEMENT and LABs, Global Brain is known for:
Convening great minds to solve problems and promote sustainability
Serving the planet and the positive evolution of society
Devising modern, state-of-the-art solutions that start movements
Leading innovative and visionary dialogues across cultures
Actively engaging humanity through awareness and action
Fearlessly tackling the world’s largest and most pressing issues
Envisioning and producing unconventional, creative content
Learn more about our work here
WHAT WE DO