2015: A Year in Review

We stand at the turning point of the planet and its people. 2015 was a momentous year: the United Nations ratified the 17 Sustainable Development Goals and new Climate Agreement was established in December at COP21. Beyond 2015, our global community faces the responsibility to carry the momentum of the announcement of these goals, and is tasked with achieving them in the next 15 years.

To do this, we must take action. We must not forget our commitment to our planet and to each other. We must use technology to bolster our efforts to accomplish our objectives.  

The People+Planet Project (P+PP) is a new action network for social good created to support the Sustainable Development Goals (SDGs) over the next 15 years. On January 1, 2016, the first phase of the platform will launch to help the world achieve the SDGs by 2030. 


On September 25th 2015, 193 global leaders gathered and made a commitment to 17 goals that would accomplish three monumental objectives by 2030: eradicate extreme poverty, fight inequality and injustice, and fix climate change. 

The 17 Sustainable Development Goals will lead the way to change for all people, in all countries, on one planet.  


At the Paris climate conference (COP21) in December 2015, 195 countries adopted the first-ever universal, legally binding global climate agreement. The universal agreement’s main aim is to keep a global temperature rise this century well below 2 degrees Celsius.  


On October 15, 2015 at the UN Headquarters in New York, The People+Planet Project, in collaboration with the Oprah Winfrey Network, hosted a special preview screening of Ms. Winfrey's new series "Belief". The documentary series explores spirituality and culture around the world. The 45-minute preview of “Belief” was followed by a question and answer session with Winfrey who talked with the audience comprised of UN officials, delegates, faith leaders and special guests.


In September, People+Planet Project participated in the United Nations Private Sector Forum.  The event was hosted by UN Secretary-General Ban Ki-moon and attended by over 300 CEOs, Heads of State, UN and civil society leaders in order to discuss the role of business in implementing the world's 17 new Sustainable Development Goals.


One week after the Sustainable Development Goals were officially adopted by the United Nations General Assembly, creative media leaders gathered at a panel during Advertising Week to discuss the implementation of The World's Most Important Campaign to be launched in January.

Panelists included People+Planet Project Founder and CEO, Natalia Vega-Berry, Communications Director and Spokesperson for the President of the United Nations General Assembly, Dan Thomas, Co-Founder & Chairman of PVBLIC Foundation, Sergio Fernández de Córdova,  and Founder & CCO of Tröllback + Company, Jakob Tröllback. The panel was moderated by Jason Harris, President & CEO of the creative advertising agency Mekanism.


People+Planet Project Founders Natalia Vega-Berry and Michael Tracy presented a series of initiatives to accelerate climate action and bring together influencers, political officials, business leaders and leading strategic experts. Their initiative, the People+Planet Project will connect individuals and create partnerships in an action network to make the New Climate Agreement and the Sustainable Development Goals a reality. The founders were able to form a partnership with Morocco, the host of COP22 in November, 2016.

The People+Planet Project is an initiative of the Global Brain Foundation.  For more information please contact Natalia Vega-Berry at natalia@globalbrain.is.

There’s a Framework to Save the World You Should Know About

September 25 is a date you should know. On that day, world leaders will gather at United Nations Headquarters in New York to adopt the new Sustainable Development Goals (SDGs). Also called the Global Goals, these goals are an agenda to end extreme poverty, fight inequalities and injustices and reverse the effects of climate change by 2030.

September 28 is also a date you should know: that’s when The Global Brain is going to officially announce the People + Planet Project (P+PP) at the Social Good Summit during UN Week in New York.

It’s going to be a big month.

The new Global Goals present an ambitious framework of objectives to regenerate the planet and revitalize how we live on it. They’ll be put into effect as the Millennium Development Goals (MDGs) conclude. Unlike the MDGs, which were eight goals focused primarily on alleviating poverty, the 17 Global Goals endeavor to address the economic, social and environmental pillars of sustainable development as a whole. Agreed upon by the 193 UN member states, they’re a complete blueprint to guide national priorities through 2030, leaving no one behind.  

Beyond 2015, it’s up to us to carry the momentum of the Global Goals’ announcement and make sure that they’re part of mainstream conversations around the world.

This is why The Global Brain has been working with the Post-2015 UN Secretary-General Development Planning Team for the past year to develop a solution to help achieve the Global Goals. This solution is the People+Planet Project, an action network for social good that will be a catalyst to achieve the Global Goals.

The P+PP is different than any other post-2015 initiative. It is an action network for social good whose main purpose is to foster global collaboration around the Global Goals.

Launching January 1, 2016, the P+PP platform will convene initiatives from different organizations that support the Global Goals, aggregating their work and providing direct routes to action for the P+PP community to follow. The P+PP will host opportunities to engage in and co-create action-oriented solutions for the Global Goals, and additionally provide content, tools and exclusive campaigns within the platform. The first of the exclusive P+PP Campaigns will launch in early 2016; each P+PP Campaign will be economically, socially or environmentally focused (often overlapping) and target different audiences to galvanize action to achieve the Global Goals. 

P+PP’s community will be individuals and organizations, businesses and brands, NGOs and nonprofits; they will form an unprecedented coalition, united in common cause to support this universal transformation. The P+PP will provide content and tools for them to integrate socially responsible, globally conscious decisions into their lives and work.

Achieving the Global Goals is absolutely doable, but it’s going to take the collective effort of our global community. We face a tremendous opportunity to band together to make sure the Global Goals are realized. It’s time to reflect on how things are, raise our standards and take action to improve the way we live on the earth. The P+PP will lead this shift as we evolve to shape the world we want.  

Before those big dates later this month, The Global Brain’s CEO Natalia is jetting from coast to coast to meet with amazing people and organizations, establishing powerful relationships and generally being a tireless force for the P+PP. The rest of The Global Brain team in Boulder are enthused (and hyped up on caffeine) for the awesomeness that this September has in store.

Head to peopleplanetproject.com now to sign up to join the movement. 

The People+Planet Project: The Post-2015 Action Network to Achieve the Global Goals

On July 23, The Global Brain Founder and CEO Natalia Vega-Berry was in New York at United Nations Headquarters to introduce the People+Planet Project (P+PP) as the post-2015 action platform to achieve the Global Goals for sustainable development. She led a discussion at the UN Post-2015 HUB for more than 20 individuals representing different agencies and organizations. Her presentation of the P+PP platform and the ensuing collaborative brainstorm at the HUB, co-hosted by the UN Post-2015 Development Planning Unit Executive Office of the Secretary-General, examined our responsibility to the Sustainable Development Goals (SDGs) and the new Climate Agreements. Known jointly as the Global Goals, these are arguably the most significant announcements from the UN in 2015, and their sustained momentum after this year is vital.

The P+PP is the only platform for social good designed to do just that.

The P+PP platform encompasses our responsibility in 2015 and beyond to ensure the Global Goals are realized over the next 15 years. The P+PP is strategically created to align organizationsindividual objectives and help them work together to tackle shared challenges and achieve universal objectives. Rooted in the belief that we are stronger together, P+PPs community will form a coalition united to accomplish the goals that will make the world a more sustainable, regenerative home for us and for future generations.

Among the participants at this discussion were: Dan Thomas, UN Secretary-Generals Climate Change Support Team; Nelson Muffah, Head of Outreach and Stakeholder Engagement for the Post-2015 Development Planning Unit with the Office of the Secretary-General; and, representing civil society, Joseph Robertson, Global Strategy Director with Citizens Climate Lobby.

Accompanied by The Global Brain Principal Michael Tracy, Natalias meeting at the UN was the basis for potential partnerships among groups that can and should support each other and collaborate for common cause. The Global Goals affect all of us. Their success encompasses the quality of existence that our children, and their childrens children, will enjoy.

If not us now, then who and when?

This question has never carried more weight than it does today.

President Obama captured this sentiment well in specific regard to climate change when he outlined his Clean Power Plan at the White House on August 3: Were the first generation to feel the impact of climate change and the last generation that can do something about it. We only get one home. We only get one planet.

One home. One planet. The significance of this has not yet been enough to shape our relationship with the earth as her guardians, but we are at a turning point. This year and beyond, it will be imperative for us to examine and augment our sense of social responsibility, in regard to our communities and to our global neighbors.

An integral aspect of this is forming new partnerships that prove to be more tenacious and effective relationships than have existed before. The P+PP will be a catalyst for these new bonds, and a catalyst for meaningful action that fosters our societys necessary transformation, giving businesses the tools to operate sustainably and providing people with the resources to live consciously. Its an international endeavor to champion the Global Goals, and were excited to build the P+PP platform and create a new community dedicated to social good.

We welcome all interested individuals, businesses, organizations and NGOs to join now. For more information about the P+PP and to sign up to join, visit peopleplanetproject.com.   

To inquire about a strategic partnership, email us at hello@globalbrain.is.


Introducing our Current Project: the People+Planet Project

Over the course of the past year, the Global Brain team has been developing the People + Planet Project. The People+Planet Project (P+PP) is a new action network for global social good that will serve as a catalyst for transformation following the announcement of the United Nations’ new Sustainable Development Goals and the new Climate Agreements. It is one of the only post-2015 platforms in development that is supported and encouraged by the United Nations, who we have been working closely with during its creation.

The P+PP will provide resources and calls to action to empower its community act together to these achieve shared universal goals. The platform will carry the momentum of this year’s announcement beyond 2015, to ensure that these goals are a mainstream international priority to improve the wellbeing of everyone, everywhere.

The full platform will launch January 1, 2016. Until then, the P+PP exists to introduce the platform and gather the emails of future community members at www.peopleplanetproject.com. The platform will be a place for individuals, businesses, nonprofits, foundations, NGOs and organizations to exist and connect.

Learn more at peopleplanetproject.com and sign up to be among the first to join the P+PP movement! 

2015: The Year the World Changed

2015 is the year of opportunity -- the year to take impactful measures to combat climate change; the year to empower women; the year to lead action for a better planet. 

And for The Global Brain, this is the year when we will manifest into actions all the work we have done since the inception of the company last year. This is the year we are launching global movements for climate change and nonviolence and are forging powerful partnerships and collaborations to effect real change.

One that is near and dear to The Global Brain is our efforts on climate change because this is also the year when the Conference of the Parties (COP 21) to the 1992 United Nations Framework Convention on Climate Change (UNFCCC) and the 11th session of the Meeting of the Parties (CMP 11) to the 1997 Kyoto Protocol will take place.

Background on the upcoming Paris COP21

In 1992, countries joined an international treaty, the United Nations Framework Convention on Climate Change (UNFCCC), to consider what they could do to limit global temperature increases and the resulting climate change, and to cope with its impacts. 

United Nations

By 1995, countries realized that emission reductions provisions in the Convention were inadequate. As a result, they launched negotiations to strengthen the global response to climate change, and, in 1997, adopted the Kyoto Protocol, which legally binds developed countries to emission reduction targets. The Protocol’s first commitment period started in 2008 and ended in 2012. The second commitment period began on 1 January 2013 and will end in 2020.

There are now 195 Parties to the Convention and 192 Parties to the Kyoto Protocol. The Protocol entered into force on 16 February 2005. Since then, the Protocol  the Parties to the Protocol have continued the negotiations and have amended the Protocol to achieve more ambitious results by 2030.

Mobilizing Climate Action for People and the Planet: Beyond Paris COP21

Although the COP21 in Paris is the key event of 2015 that will determine the course of the future for global actions for Climate Change, focusing only on the COP would be short sighted. The Global Brain's People and Planet Campaign will launch nationally in September 2015 at the United Nations Summit to adopt the post-2015 development agenda, and globally at the COP21 in Paris, France. This campaign focuses on awareness, education and action to combat climate change at a large scale globally. Key focus of the campaign is divesting from fossil fuels and investing in clean and conscious consumerism. This campaign will help the world's citizen realize that every dollar they spend is a vote and an investment in the world they want to see.

If anyone is interested in joining the campaign at a sponsorship level please email marketing@globalbrain.is. Please stay tuned for more updates on how you can participate and help spread the word.  


UN Climate Change Meeting Hosted by Lyn and Norman Lear

The Global Brain attended a Climate Change meeting on January 12, 2015 hosted at Norman and Lyn Lears’ house in Sunset Boulevard, Los Angeles. Norman Lear is a celebrated American television writer and producer who produced such 1970s sitcoms as All in the Family, Sanford and Sons, One Day at a Time, The Jeffersons and Good Times. 

Norman (right) and Lyn Lear (left)

Norman (right) and Lyn Lear (left)

This annual exclusive meeting, attended by very select invitees who are considered to be key players in the field of sustainability, aimed to shed light on what the United Nations is doing for Climate Change and to see how the attending parties can support the UN’s efforts. Another purpose of the meeting was to take things to the next level after the success of the 2014 United Nations Climate Summit, with the help of all the key players in the environmental field. Some of the organizations that attended are 350.org, The Climate Reality Project, Water.org, Ocean Elders, the Climate Group and Eco Age.

In 2015, the UN will negotiate it's Sustainable Development Goals, the financing and the climate challenge. Once an agreement is adopted, the implementation has to happen with each country – but as one whole effort. The UN Summit to adopt the post-2015 development agenda is happening in September. All attending parties, including the Global Brain, were important players in the success of the 2014 Climate Summit held in New York City. 

The day long event really helped bring the key players in the field of sustainability in one room to share their programs, activities and to brainstorm ways to collaborate to further the UN’s efforts as well as strengthen each other’s work.

We were very happy to be included in the exclusive group and have already started partnerships with several groups at the meeting, including the Lears, and are looking forward to making the September 2015 Summit as successful as the 2014 Climate Summit in NYC.

The Global Brain is Growing!

Happy New Year from The Global Brain Team! We begin the year with exciting news and we’re happy to share the following with you...

Team Additions

Shayna Wenger  Chief Creative Officer

Shayna Wenger 
Chief Creative Officer

Shayna Wenger is our amazing Chief Creative Officer. She comes with a wealth of experience working for agencies like mcgarrybowen and Momentum Worldwide on big brands like Verizon, Burger King, NBA and American Express. She loves that she can now use her creativity for good and has the potential for making a larger impact on the world. Needless to say, we’re happy she made the  move to Boulder from New York City. You can view her past work here.   


Brittany O'Donnell Account Director

Brittany O'Donnell
Account Director

Brittany O’Donnell is our Account Director, the manager of people, clients and projects. She also just relocated from New York City and can’t get enough of her new cityscape - the good ol’ Rocky mountains. She comes from the creative agency, BBH, where she has experience producing global campaigns for brands like Coca-Cola and Unilever. She’s excited to play a role in making the world a better place - one campaign at a time.


Jenny Dzuira Office Manager

Jenny Dzuira
Office Manager

Jenny is our Office Manager and our most recent addition and she keeps us all in check. She helps coordinate the hectic schedules and brings order to the occasional chaos. She was a wonderful find and we’re so grateful she is with us. She has a passion for enjoying the many outdoor activities the Rockies have to offer. She also puts the happy in our happy hours because of her side business www.topshelfplanning.events.



Change in 2015

We’ve been working with the UN on a few initiatives and the focus for this year are people and planet. Important events happening around those two priorities are:

  • September 2015 - UN Millennial Development Goals will be announced.

  • December 2015 -  United Nations Climate Change Conference COP21 will be announced in Paris.

Support the people and planet movement #Action2015. We continue collaborating with the Communications Office of the UN Secretary General Climate Support Team and look forward to the possibility for big changes this year and in the years to come.

What's Next

As we’ve mentioned, there are a few global projects in the making - our collaboration with the UN agencies on different initiatives continues and soon we’ll be diving into Phase 1 for the Search for Common Ground campaign.

We are genuinely excited (like fluttering butterflies in the stomach excited) about the potential impact these campaigns can have on pressing global issues. We will definitely need your support in making it happen so please stay tuned for more updates on our site and through social media.   


Innovation Lab for Search for Common Ground in Oslo, Norway

Search for Common Ground is a non profit in DC. Their mission, in a nutshell, is to end violent conflict around the world. They were in need of a campaign refresh for a global campaign they had been working on. Sounds simple and straightforward but what they didn’t know was what was going to transpire from the 3 day session Oslo.

We partnered with Common, to lead the 3 day the MBA - Maniacal Business Attack. We also reached out to experts in the fields of media, development, other Search employes working around the world to come together and help us explore the bigger questions Search had - about themselves as an organization and about their current campaign. In a sense they started with the basics, for example, what is the difference between a movement vs. a campaign?

After a few long days and a lot of bonding everything they had been discussing came together on the last day - a movement was born.

We had a Lab in November following the Oslo session and brought the team and some experts together to ideate around communication strategies and partnerships.

We’re on our way to making the campaign happen. Stay tuned!


United Nations Climate Summit 2014

On 23 September 2014, 26 year old poet Kathy Jetnil-Kijiner, from the Marshall Islands, addressed the Opening Ceremony of the UN Secretary-General's Climate Summit. Kathy was selected from among over 500 civil society candidates in an open, global nomination process conducted by the UN Non-Governmental Liaison Service. 

We had the honor and pleasure to produce and direct a film that is the visual representation of Kathy’s poem combined with footage that captures the unprecedented moments of the People’s March globally and climate actions. The poem title: 'Dear Matafele Peinem’ - a written promise to her daughter about how her and many others in the world are dedicated to fighting climate change, received standing ovation at the General Assembly during the Inaugural Ceremony of the UN Climate Summit.

More about Kathy Jetnil-Kijiner: 

Kathy Jetnil-Kijiner, 26, a Marshallese poet is a co-founder of an environmental NGO and a teacher. She is also a journalist, poet and spoken-word artist. She was selected from hundreds of people to address the opening ceremony. Her selection was the culmination of weeks of effort that followed an open call from the UN Non-Governmental Liaison Service (UN-NGLS) in July for nominations of civil society speakers and attendees for the Summit. By the 15 August deadline, 544 people had been nominated from 115 countries.

Innovation Lab for United Nations Millennial Campaign in Boulder, CO

The United Nations Millennial Campaign for the My World Initiative was looking for a strategic advisor on the launch of the My World campaign. The Global Brain hosted a Lab for the UN Millennial team to dive deep and strategize for the campaign.

We brought key players from the different organizations: UNDP, UN Millennial Campaign and London based Transformational Media Initiative to Boulder a four day ideation lab. We brainstormed their needs for the My World Initiative, talked through different approaches and had two full days of rapid prototyping sessions. We wanted them to prototype ideas around My World but also to really grasp an understanding for the technique so they could integrate into their campaign approaches and get a fresh perspective.One day was a one-on-one session with Tom Chi, the creator of Google Glass. The second day of prototyping we partnered with The Unreasonable Institute.

We were able to expose the UN to our innovative thinking and process. They walked away from that weekend inspired by how powerful creativity can be, how useful rapid prototyping as a tool is and how it’s integral to the campaigns they are doing.