Droid Razr Maxx HD

The Overview: This phone has the longest lasting battery life of any phone on the market, with up to 32 hours of battery life. Quantifying the benefits of the phone and showing how those numbers directly affect people’s lives is the impactful story we tell. The initial ask was for banners, we delivered a platform.

The Ask: To create banner ads alerting the public of the re-launch of the device.

The Challenge: The phone had a failed launched 5 months prior to our campaign, with muddied messaging featuring 9 key features of the phone.

The Solution: Simplify the messaging and let the truth speak for itself. This phone has 32 hours of mixed-use battery life on a single charge, which is the longest lasting battery of any phone on the market. The most impressive feature of the phone is the sheer numbers associated with the battery life. Quantifying the benefits of the phone and showing how those numbers directly affect people’s lives is how we tell this story.